加纳 John Dramani Mahama 总统承诺政府将全力支持公共媒体，使其能够履行独特使命并应对相关挑战。他指出，公共媒体与私营媒体的区别在于其肩负着超越猎奇标题、广泛报道教育、农业及政府政策等议题的责任。

总统表示，由于国有媒体需要报道许多受众关注度不高的领域，国家必须为其履行职责提供保障。他在视察国内主流报业集团 -- 写真传媒集团（GCGL）时作出上述表态，并称赞该集团是加纳新闻公信力的标杆。

总统在政府通讯事务部长 Felix Kwakye Ofosu 先生等官员陪同下，先与集团管理层会晤，随后在编辑部与热情的员工交流。他还实地考察了报社新闻大厅和旗下商业印刷公司 Gpak 的运营情况。集团向总统赠送了其出生日当天的《每日写真报》头版镜框纪念品。

Mahama 总统表示此举是政府 "扶持提升公共媒体" 整体决策的一部分。此次旨在实地了解机构 "真实状况" 的访问，源于内阁持续探讨技术驱动下全球媒体生态剧变中公共媒体的未来走向。

在向员工讲话时，总统盛赞写真品牌历久弥坚的公信力："当人们说 '去买份写真' 时，他们指的就是报纸。这个品牌值得你们骄傲。" 现场响起欢欣的掌声。

总统肯定数字技术颠覆性影响的同时，赞赏写真传媒集团成功开拓数字领域："你们的网络平台已成为民众验证信息真实性的首选。" 但他也承认纸媒面临的全球性财务压力。

作为具体支持措施，总统宣布：指示教育部将政府大量教材印刷业务分配给写真旗下 Gpak 公司；将政府广告及招聘公告主要投放给集团刊物；推动印刷设备升级改造。他特别提及 2012 年曾亲自为写真 KBA 印刷机揭幕，承诺将商讨设备更新方案。

总统强调尽管写真历来是 "最盈利的媒体机构"，仍需制定全面战略："我们将通过内阁决策对公共媒体进行资本重组。" 此次访问彰显政府强化公益新闻业作为国家发展支柱的决心。

Mahama Pledges State Support to Public Media

President John Dramani Mahama has pledged the government’s commitment to support the public media to enable them to confront the challenges they face as a result of their unique mandates.

He differentiated the mandate of public media such as Graphic from private outlets, highlighting its duty to cover a wide range of subjects, including education, agriculture, and government policy, beyond sensational headlines.

President Mahama said the state media were enjoined to cover many areas, which were not necessarily attractive to audiences, hence the state needed to support them to discharge their duties without fail.

The President gave the assurance during a working visit to the premises of the nation’s leading newspaper group, the Graphic Communications Group Limited (GCGL), which he described as a critical standard-bearer of credible journalism in the nation.

The President, accompanied by the Minister of State in charge of Government Communications, Felix Kwakye Ofosu, and other dignitaries, met the management of GCGL before engaging the enthusiastic staff of the company in the newsroom.

President Mahama also visited the Press House of the company to learn at first hand the operations of the facility, as well as Graphic’s subsidiary, Gpak, which does commercial printing.

The GCGL presented to President Mahama a framed front page of the Daily Graphic issue on his date of birth.

He stated that the move was part of a broader governmental decision to “uphold and raise up the public media.”

Yesterday’s visit, which he said was to see “the actual state” of the organisation firsthand, follows persistent discussions within Cabinet on the future of public media amid a rapidly transforming global media landscape driven by technology and new platforms.

Addressing the management and staff of the company, President Mahama lauded the enduring strength of the Graphic brand, saying its reputation for credibility remained unparalleled.

Graphic the standard

“Graphic is the leading newspaper in this country, and when it comes to credibility, Graphic is the standard,” the President stated.

“When people say ‘go and buy me Graphic,’ they mean newspapers. I think that you can be proud of the brand that Graphic continues to have,” he said to happy cheers and applause.

President Mahama acknowledged the disruptive impact of digital technology and the rise of new media, but commended GCGL for its successful foray into the digital space.

“Your online portals are among the most popular people come back to for authentication to make sure that what they read is correct,” he added.

However, the President recognised the consequent financial pressures on the newspaper business, a challenge he described as global. 

Concrete support

In response, he outlined concrete steps the government, as the sole shareholder, would take to ensure GCGL’s sustainability.

Key among these is support for the company’s commercial printing subsidiary, GPak.

President Mahama directed the Minister of Government Communications to collaborate with the Ministry of Education to ensure “a good proportion” of the government’s massive textbook and learning materials printing business was awarded to Graphic.

“I will back him 100 per cent to make sure that you can earn some money to be able to sustain the operations that you have,” he affirmed.

Furthermore, the President promised to direct a significant chunk of government advertisements and recruitment notices to the publications of the Group.

“You still are leading when it comes to advertising… we can still send a chunk of those advertisements to Graphic so that Graphic can earn quite some money from it,” he said.

President Mahama also addressed the need to refurbish the company’s printing equipment, a critical asset for its diversified portfolio.

Stating his personal involvement in commissioning the Graphic KBA press in 2012, he said the government would discuss with management how to support the necessary upgrades “to put it in a state where they can serve you for the next 15 to 20 years or more.”

Unique mandate

While asserting that Graphic has historically been “the most profitable of all the media houses” and is better positioned than its sister public media organisations, he concluded that a comprehensive strategy was needed.

“We will sit, and then we’ll go to Cabinet, and we’ll take some decisions on how to recapitalise the public media so that you’re able to get back on your feet and continue your work,” President Mahama assured.

The visit underscores the government’s renewed focus on fortifying public interest journalism as a pillar of national development.

来源：加纳图文在线

文：Kester Aburam Korankye

翻译：无尽夏

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